The extent to which our minds can think, strategize, plan, and create is not limited by a rigid one-size-fits-all process. Instead our work is driven by a logical, pragmatic, simple, and above all human approach to each clients individual
business challenges.
Below are some examples of work we've created for the benefit of our client's organizations. Take a look around.
May 14, 2008
We've all heard the phrase, but I've come to question how much validity this really has? Soooo, if I can read a few articles on lets say...surgical advances, does that make me qualified to suggest the best way to perform a kidney transplant? We live in the age of "the internet" with information disp ...
April 8, 2008
I'm sure that by now many of you have heard about the controversy surrounding the ad created by Mexico, D.F. ad agency Teran/TBWA - "In an Absolut World" - if so, don't mind me while I devote my blog post today to this subject. Don't worry, I'm not going to go in to much detail, I will leave that ...
April 2, 2008
On Monday, actor-director Woody Allen sued American Apparel. It turns out that in 2007 the trendy t-shirt company used an image of Woody Allen from his movie "Annie Hall," (which he won an Oscar for best director) where he is dressed as a rabbi, for an outdoor and online advertising campaign. And ...
March 24, 2008
This morning we stopped at Starbucks (as we often do) and at the register we noticed the words, "Have an idea for us?" printed on the front of a stack of cards. On the back you're directed to visit Starbucks' new campaign website MyStarbucksIdea.com. The website tells you to "Share. Vote. Discuss. ...
March 21, 2008
With the explosion of "shake your bon bon" a few years ago and with ongoing Hispanic Advertising, I'm getting a little confused with myself!! First off, am I Hispanic or Latino? Or, in New Mexico, am I New Mexican? How about Mexican-American, or why not the craziest of them all "plain ole" American ...
March 20, 2008
... sans graphic designer.
As SUM finished yet another lovely site for one of our clients, a common challenge surfaced: all she wanted to do was populate her news page with (1) the photos she took, (2) day or night, and darn it, they had to be (3) right side up and cropped here and there.
Th ...
March 13, 2008
There's nothing quite like winning a bushel of ice cold Addys.
Every year the New Mexico Advertising Federation hosts the Annual Addy Awards. The Addys recognize creative excellence in advertising here in NM. This year the ceremony brought dozens of industry folks together on March 7th at the ...
March 12, 2008
They say plagiarism is the highest form of flattery. ooookay. We think plagiarism is the highest form of plagiarism, but whatevs. Check out these two samples of websites that look strangely familiar. And you thought we wouldn't notice. We're flattered?
January 18, 2008
What's in a name? Apparently, in Russia, it's the majority ownership of the government. "A new law came into force at the start of the year banning companies from naming themselves after a country. It means that firms with 'Russia' in their name may be forced to re-brand - an expensive process t ...
January 3, 2008
It is with sorrow and tremendous respect that we say good-bye to Phil Dusenberry, a great inspiration in the field of advertising. Phil passed in New York on December 29, at age 71, from lung cancer. As the former chairman of BBDO North America, Phil Dusenberry was one of the great minds behind some ...