April 10, 2008 | By Miguel

Voto Latino

With all the current bru-ha-ha of the 2008 elections an important factor to take into account is Hispanic voters. With 8.9 percent of the US population being Hispanic voters this group can definitely have a very powerful impact on election results if they all came out and voted. So what is currently being done to increase voter registration and participation? Having worked in political campaigns in the past, I have seen some God-awful attempts to connect with this group but this year's Voto Latino's viral marketing is getting this message across in a creative and fun way.

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April 2, 2008 | By Kelli

American 'Peril

On Monday, actor-director Woody Allen sued American Apparel. It turns out that in 2007 the trendy t-shirt company used an image of Woody Allen from his movie "Annie Hall," (which he won an Oscar for best director) where he is dressed as a rabbi, for an outdoor and online advertising campaign. And this was all done without his consent. Allen states that he never endorses commercial products in the U.S. and these ads are "especial ...

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April 1, 2008 | By Miguel

Steve Jobs in New Mexico!

Apple announced today Steve Jobs will be key note speaker at an upcoming UNM lecture series co-sponsored by Intel. Mr. Jobs will be presenting on Apple's industry leading technology and vision which has made them a world leader. When asked about presenting in New Mexico Mr. Job stated "It is a privilege to be part of any movement to promote technology innovation." Tickets will be available to purchase at any convenient SUM Agency location in Albuquerque or Paraguay!
Okay, okay i'm sorry.....but APRIL FOOLS!!!hahahahaha No Steve Jobs for YOU!!

March 24, 2008 | By Kelli

Brewing ideas for Starbucks

This morning we stopped at Starbucks (as we often do) and at the register we noticed the words, "Have an idea for us?" printed on the front of a stack of cards. On the back you're directed to visit Starbucks' new campaign website MyStarbucksIdea.com. The website tells you to "Share. Vote. Discuss. See." and encourages customers to post their Starbucks ideas and discuss the ideas of others in order to "shape the future of Starbucks."

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March 20, 2008 | By Rebekah

Photo editing awesomeness...

... sans graphic designer.

As SUM finished yet another lovely site for one of our clients, a common challenge surfaced: all she wanted to do was populate her news page with (1) the photos she took, (2) day or night, and darn it, they had to be (3) right side up and cropped here and there.

That's when we discovered... *drum roll please*... Picnik. What is Picnik, you ask? Picnik is a web-based photo editing application that makes it super-easy to adjust color, remove red-eye, apply effects, add words and even more to your photos. The lovely part is that you don't need to h ...

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