April 8, 2008 | By Celia

Absolut-ness

I'm sure that by now many of you have heard about the controversy surrounding the ad created by Mexico, D.F. ad agency Teran/TBWA - "In an Absolut World" - if so, don't mind me while I devote my blog post today to this subject. Don't worry, I'm not going to go in to much detail, I will leave that to all the professional bloggers, reporters, writers, etc.
I have been following this story since last week when a colleague at SUM showed me this ad and e ...

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April 2, 2008 | By Kelli

American 'Peril

On Monday, actor-director Woody Allen sued American Apparel. It turns out that in 2007 the trendy t-shirt company used an image of Woody Allen from his movie "Annie Hall," (which he won an Oscar for best director) where he is dressed as a rabbi, for an outdoor and online advertising campaign. And this was all done without his consent. Allen states that he never endorses commercial products in the U.S. and these ads are "especial ...

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April 1, 2008 | By Miguel

Steve Jobs in New Mexico!

Apple announced today Steve Jobs will be key note speaker at an upcoming UNM lecture series co-sponsored by Intel. Mr. Jobs will be presenting on Apple's industry leading technology and vision which has made them a world leader. When asked about presenting in New Mexico Mr. Job stated "It is a privilege to be part of any movement to promote technology innovation." Tickets will be available to purchase at any convenient SUM Agency location in Albuquerque or Paraguay!
Okay, okay i'm sorry.....but APRIL FOOLS!!!hahahahaha No Steve Jobs for YOU!!

March 24, 2008 | By Kelli

Brewing ideas for Starbucks

This morning we stopped at Starbucks (as we often do) and at the register we noticed the words, "Have an idea for us?" printed on the front of a stack of cards. On the back you're directed to visit Starbucks' new campaign website MyStarbucksIdea.com. The website tells you to "Share. Vote. Discuss. See." and encourages customers to post their Starbucks ideas and discuss the ideas of others in order to "shape the future of Starbucks."

Ad ...

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March 21, 2008 | By Miguel

Hairbrained Hispanic!

With the explosion of "shake your bon bon" a few years ago and with ongoing Hispanic Advertising, I'm getting a little confused with myself!! First off, am I Hispanic or Latino? Or, in New Mexico, am I New Mexican? How about Mexican-American, or why not the craziest of them all "plain ole" American? (Residency required)

One thing I do know, according to many poorly done Hispanic Ads, is I love dancing (salsa is particular), I am extremely joyous and have a borderline addiction with fiestas (Mariachis included of course), I'm blue eyed with blond hair and only speak Spanish. Hmmm

(Quizo Rapido)
Spanish is best way to reach Hispanics/Latinos?
Which is best way to define this demograp ...

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