Bienvenidos friends! Here's where you can learn about us, our work, our clients, stuff we encounter, stuff we eat, the industry we love, the places we live, or otherwise just something we think is worth mentioning and hope you find it interesting too.
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April 18, 2008 | By Sum Agency
gyeah. Fo real. Betta recognize.
April 15, 2008 | By Kenny
It sounds too simple to be cool. In fact the general response when I talk about it is, "...that's it?" yyyyup! I'm talking about Muxtape--an incredibly basic and easy to use mp3 playlist, or "mixtape" as they refer to it. With all the bells and whistles common on most social networking sites now-a-days, this extremely basic app can sound pretty, well, lame. But I say nay! If there's anything we need more of these days is fewer options. All you can do with Muxtape is create a free account, upload up to 12 tracts, arrange, and chan ...
April 10, 2008 | By Miguel
With all the current bru-ha-ha of the 2008 elections an important factor to take into account is Hispanic voters. With 8.9 percent of the US population being Hispanic voters this group can definitely have a very powerful impact on election results if they all came out and voted. So what is currently being done to increase voter registration and participation? Having worked in political campaigns in the past, I have seen some God-awful attempts to connect with this group but this year's Voto Latino's viral marketing is getting this message across in a creative and fun way.
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April 8, 2008 | By Celia
I'm sure that by now many of you have heard about the controversy surrounding the ad created by Mexico, D.F. ad agency Teran/TBWA - "In an Absolut World" - if so, don't mind me while I devote my blog post today to this subject. Don't worry, I'm not going to go in to much detail, I will leave that to all the professional bloggers, reporters, writers, etc.
I have been following this story since last week when a colleague at SUM showed me this ad and e ...
April 2, 2008 | By Kelli
On Monday, actor-director Woody Allen sued American Apparel. It turns out that in 2007 the trendy t-shirt company used an image of Woody Allen from his movie "Annie Hall," (which he won an Oscar for best director) where he is dressed as a rabbi, for an outdoor and online advertising campaign. And this was all done without his consent. Allen states that he never endorses commercial products in the U.S. and these ads are "especial ...