March 24, 2008 | By Kelli

Brewing ideas for Starbucks

This morning we stopped at Starbucks (as we often do) and at the register we noticed the words, "Have an idea for us?" printed on the front of a stack of cards. On the back you're directed to visit Starbucks' new campaign website MyStarbucksIdea.com. The website tells you to "Share. Vote. Discuss. See." and encourages customers to post their Starbucks ideas and discuss the ideas of others in order to "shape the future of Starbucks."

AdAge poses the question, "How many ways can its legion of latte-sipping loafers ask for free Wi-Fi?" It seems that there are mixed feelings about the new website and Starbucks' approach to get their customers involved in the Starbucks evolution. Marketing scheme or honest hopes to build a better experience for coffee lovers everywhere?

Comments

« Go back