March 21, 2008 | By Miguel

Hairbrained Hispanic!

With the explosion of "shake your bon bon" a few years ago and with ongoing Hispanic Advertising, I'm getting a little confused with myself!! First off, am I Hispanic or Latino? Or, in New Mexico, am I New Mexican? How about Mexican-American, or why not the craziest of them all "plain ole" American? (Residency required)

One thing I do know, according to many poorly done Hispanic Ads, is I love dancing (salsa is particular), I am extremely joyous and have a borderline addiction with fiestas (Mariachis included of course), I'm blue eyed with blond hair and only speak Spanish. Hmmm

(Quizo Rapido)
Spanish is best way to reach Hispanics/Latinos?
Which is best way to define this demographic: Hispanic or Latino, or other?

Answering these two questions should take your agency a great deal of research to properly target your intended group. After all, with this group's purchasing power close to 1 trillion (yes, it's not misspelled) by 2010, the time invested to find an agency with a clear understanding of your target is very important. So, looko aroundo and make sureo you're using the righto agency for the righto targeto.

So do it for me, Pepe and Jose! Do not risk your business on poorly excused and stereotypical advertising.

Comments

« Go back