Our people are the heart and soul of our business. Everything we do is the result of the efforts of each and every one of us.
Click here to meet the people behind SUM »
We've had the privilege to work with many great companies through the years. To see who we've worked with to create remarkable, game changing ideas click here »
We help companies grow by creating simple ideas that become remarkable. We don't do advertising, we create ideas that change the game.
Part of us hail from Albuquerque, New Mexico, which contrary to many misguided marketing campaigns, does not grow Saguaro cactuses. It is however the West’s second-largest film production center and home to delicious food like green chile chicken enchiladas (oooh man).
The other half of our crew resides in Asunción, Paraguay, an emerging creative hot spot, with a rich tradition of experimental cinema, home to the world’s largest dam and Tereré.
We've also been known to have lengthy IM conversations (even whilst sitting only feet from each other). While IM Compulsion Disorder (IMOCD) usually only happens sporadically, we constantly strive for unparalleled excellence.
The work we produce is specifically tied to your business objectives. And quite unlike typical agencies, we are media-agnostic.
It is through careful analysis of your goals and your audience that we execute any campaign. The result could be any number of mediums:
Every aspect of our work (visual and strategic) is executed with purpose; it’s not just creative for the sake of being creative. We never lose sight of that purpose. It’s built into everything we do for our clients.
"Brilliant execution without brilliant strategy is irrelevant. Brilliant strategy without brilliant execution is invisible."
— Pat Fallon, Fred Senn
We believe that great, effective work, can only result from strong collaboration with our clients. That's simply because our clients are the ones with deep industry expertise; we don't presume to know more that they do. In fact, we value and encourage their input and insight. By leveraging client expertise and consumer insights, we're able to produce incredibly effective work that has the greatest impact.
So the name SUM goes much deeper than just our team. It encompasses the entirety of you, your consumers, and us. Everyone involved is part of a bigger whole. The sum of this is happier clients, and happier customers. All of which makes us, well, happy.